
代號:30140
30240
頁次:4
-
3
請回答第 26 題至第 30 題
“Perfume,” says expert perfumer Sophia Grojsman, “is a promise in a bottle.” That promise might be reflected in a
perfume’s name: Joy or Pleasure, for example. Millions of dollars are spent on the marketing of a perfume so that
customers connect luxury, attraction, or a certain attitude to a fragrance.
Fragrances can have power over our thoughts and emotions. Scientists believe memory and smell are closely
connected in our brains, and that certain aromas have the power to call up deep memories. Perfume makers are
especially aware of this and use aromas that touch us deeply.
In the perfume world, an essence is a material with its own special aroma. Some are natural, and derived from
flowers and plants, for example. Others are synthetic copies of rare or difficult-to-obtain essences. Perfume authority
Harry Frémont says a good fragrance “is a balance between naturals and synthetics. Naturals give richness and
roundness; synthetics, backbone and sparkle.”
Hundreds of new perfumes are put on the market every year. Of these, few become successful. It’s a risky
business. A company introducing a new scent can easily run through a budget of 20 million dollars. Profits, however,
can be very high. One successful fragrance, CK ONE from designer Calvin Klein, made 250 million dollars in its first
year.
26 How would you summarize the third paragraph?
Perfume making is both a science and an art. Perfume making needs various materials.
Perfume making is a million-dollar career. Perfume making needs novel ideas and creation.
27 What does the word “this” in the second paragraph refer to?
The attitude toward luxury and attraction. The connection between memory and emotions.
How smells affect our emotions and feelings. How perfume makers make fragrances.
28 What is the shared idea of paragraphs 1 and 4?
The vast investment for promoting new perfumes.
The connection between feelings and perfumes.
The hard work of scientists on creating new perfumes.
The brand name and the perfume it represents.
29 According to the passage, which of the following statements is true?
A good perfume needs only natural materials.
Scientists believe only fragrances can affect our brains.
Only money is required when a perfume is created.
Only few perfumes can bring huge profits every year.
30 In the fourth paragraph, what is the phrase “run through” closest in meaning to?
Use up. Go over. Take off. Make out.
請依下文回答第 31 題至第 35 題
“Cowboy” boots were originally made to be walked in, so the heels were flatter than the heels we now associate
with these boots. As it became obvious that working around a ranch required more and more riding, a boot with much
higher stacked leather heel was designed for a riding boot. The higher heel is also slanted forward to keep a rider’s foot
in the stirrup. This design was necessary because the American cowboy rode fast and hard, making short, abrupt turns
as he herded cows. The top of cowboy boots was tall to protect a rider’s legs as he rode through brush and cactus
country.
Boots designed for rough ranch work are usually made of tough hides like bull hide, water buffalo, or elk hide.
Standard boots are usually sold in simple colors like brown and black, but now the boot business has gotten rather
showy. High fashion designers have discovered the cowboy boot, and the boot has suddenly become a status symbol.
First of all, there are a lot of new bright colors available, like red, green, blue, and orange, even purple.
Demand among Westerners is strong for boots made from exotic hides, and Easterners are beginning to demand
the exotic leathers as well. Suede is old-fashioned now; lizard, snake, and alligator are becoming common themselves.
Caribou is a favorite just now, a subtle material that looks like many other leathers but has a more interesting texture.
Among reptile skins, eel is considered a status item, for it too has a subtle texture lacking in other reptile skins. Among
ranchers in Texas, the highest status boot is a pair of ostrich skin boots, about $500. Add a fancy “toe bug,” the little
silver covers for the toe, and you’ve outstepped your competition completely.