
第二篇:
With the plethora of payment options, greater security and improved delivery, 96 percent of adults with
internet access and a bank account now shop online, which is almost the entire customer base. Online shopping is
now as popular as shopping in store (or even more so), as customers can save time, avoid the crowds and select
products at their leisure without stepping outdoors.
But e-commerce isn’t perfect. It’s not uncommon for people to place an order online only to be disappointed
by delayed delivery, or receiving an item that fails to meet expectations. Perhaps they want to ask an extra
question before clicking the purchase button, or to feel an affinity with your brand. Millennials, in particular,
increasingly need to identify with your brand and message, before committing to buy. Experts stated that
humanizing the e-commerce experience will lead to higher sales and improve customer retention. In fact, it’s not
just a good idea; it’s imperative.
With online shoppers notoriously fickle, many business owners find themselves faced with a quandary.
How do they take their businesses online without sacrificing their brand’s customer service differentiation,
delivered through personal touch? It’s all about creating an online experience that surpasses the customer’s
expectations. Investing in the right technology is a necessary start. A tech-enabled business is the first step
towards building a product or service that is measurable and sustainable. Delivering a superlative user experience
online means ensuring that your site functions to perfection. It’s imperative that your shopping cart is fast and
secure, your customers aren’t left with any doubts, and there are no broken links or error messages.
In addition, the purchasing experience should be as simple as possible. One of the main reasons for shopping
cart abandonment is forcing users to create a new account or jump through too many hoops in order to complete a
purchase. 60 percent of consumers are less loyal to brands after just one poor experience with their website or app.
In the evolving world of online e-commerce, customer satisfaction is as much about competitive differentiation as
it is about evolving with the times. To provide an exceptional customer experience as well as to keep your online
brand strategy focused on the user experience is critical. Only by doing this, can a business execute the ‘human’
touch for their product or service.
【3】16. What is the passage mainly about?
Focusing on distribution to guarantee on-time delivery.
Making online shopping carts as large as possible.
Using the right technology to improve online shopping experiences.
Encouraging customers to create new accounts.
【4】17. According to the passage, which of the following about e-commerce is NOT true?
Online businesses need to deliver human and personal touch experiences.
E-commerce is now faced with a quandary of brand consolidation.
Feelings of affinity with online brands is one element that can sustain online businesses.
Exceptional user experience lies in online discounts.
【2】18. What does it mean by “online shoppers notoriously fickle” in the third paragraph?
Customers who shop online are critical and cynical.
People who shop online do not have strong brand commitment.
Online shoppers are loyal shoppers and big spenders.
Those who purchase online want to save as much time as possible.
【1】19. According to the passage, which of the following is a factor that makes e-commerce prosperous?
Secure payment options.
Promotions and discounts.
Quantity purchases.
Custom-made products.
【3】20. According to the passage, what do experts recommend?
Making the shopping site visible is the most important.
Creating as sophisticated shopping experiences as possible is essential.
Online businesses need to create humanized shopping experiences.
Online companies should develop more technology-driven products.
第三部分:【非選擇題 5題,含申論題 3題,每題 15 分;翻譯題 2大題,每題 10 分,
合計 65 分】
第一題:
請依郵政法規定,回答下列問題:
(一)中華郵政公司或其服務人員,在何種情形時,得開拆查驗他人之郵件?【7分】
(二)倘寄件人或收件人堅持不同意開拆時,中華郵政公司對於該郵件依法得如何處
理?【3分】
(三)因依法開拆查驗他人郵件而知悉他人秘密,中華郵政公司或其服務人員有無應履
行之義務?如有,其服務人員應履行義務之期間為何?請分別說明之。【5分】
第二題:
請依郵政儲金匯兌法規定,回答下列問題:
(一)郵政匯兌除電匯外,應以哪些為憑?【4分】
(二)中華郵政公司投資受益憑證及上市(櫃)股票之限制及運用管理辦法,由哪些單
位定之?【4分】
(三)中華郵政公司投資受益憑證及上市(櫃)股票,未依郵政儲金匯兌法授權訂定之
限制及運用管理辦法辦理,由何單位處罰?【3分】
(四)中華郵政公司未經中央銀行之許可而辦理外匯業務,受罰鍰之規定為何?由何單
位處罰之?【4分】
第三題:
簡易人壽保險法對郵政簡易人壽保險之保險金額有何特別規定?請說明之。【15 分】
第四題:中翻英
(一)雖然中國幾十年來主導製造業,但市場壓力正在增加當中。工資上漲壓縮利潤,
促使一些製造商將生產基地轉移到印度或越南等勞動成本更低的國家。部分企業
急於降低運輸成本,甚至將生產帶回國內以便能更快速因應需求變化。【5分】
(二)中國製造業一直跟隨著亞洲四小龍(如南韓和台灣)的腳步。過去許多人認為,
在適當的時機,製造業的接力棒就將轉交給其他國家,使他們也能因製造業而繁
榮。然而,中國的掌控不但沒有因為工資上漲而有所鬆動,反而正在強化緊縮。
【5分】
第五題:英翻中
(一)With the growing influence of millennials and the increasingly important transparency
made by the digitalization age, employees are expecting a more engaging and
enjoyable work experience. Business leaders start to focus on developing the employee
experience to integrate deeper level of engagement, culture and performance
management.【5分】
(二)If managers are able to effectively analyze and predict staff needs accurately, making
the office environment more productive, improving career development, and
implementing human resources management should become much easier. This new
focus will drive leaders to examine their employees’ needs and optimize it much as
customer experience teams do for customers.【5分】