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Accommodation is known as the heart of tourism, and hotels are the hub of accommodation. The hotel industry
is both complex and highly competitive. Hotels can be categorized into either chains or independent ones. The
former refers to major chains such as Sheraton, Hilton, and Accor. The major chains use different brands as a
strategy to gain access to different segments of the accommodation market. Accor, for example, is an European
leader and worldwide group which owns various brands from the very high-end Sofitel and Pullman to
mid-market Mercure to the budget and economy Etap and Formule 1.
Consumers who are attracted to such brands know exactly what they want and get: hotels within a given brand
cost more or less the same and look and feel very similar no matter where they are located. Whether you are a
hardened business executive or timorous first-timer, they can be expected and comforting.
Independent hotels are privately owned and managed as a small/family business. They feature a sense of
uniqueness, in contrast to the sometimes “identikit air” of the chain hotels. Independents can also offer the client a
more personal experience and their staff turnover is generally lower.
76 What might be the best title for this excerpt?
The structure of the accommodation market
Characteristics of the world-known chain hotels
The competition between the chain and independent hotels
Consumers perspectives of the different types of hotels
77 Which of the followings is not true about the chain hotels?
They very often look and feel similar wherever they are in the world.
They include world-famous brands such as Sheraton, Hilton, and Accor.
They have higher staff turnover compared to the independent hotels.
They mostly target only at the clients who can afford to stay at high-end hotels.
78 What does “identikit air” mean in line two of the third paragraph?
A feeling of uniqueness A sense of belonging
A feeling of being the same A sense of tolerance
79 Which of the following statements is true about the excerpt?
Accor hotels are an upmarket branded chain hotels group.
Many chain hotels target at the different segments of the market.
Independent hotels usually fail to attract repeat guests.
Compared to Etap and Formule 1, Mercure is a more economical hotel brand.
80 What can not be inferred based on the excerpt above?
The hotel industry can be quite competitive nowadays.
Many chain hotels aim at both the rich and the low budget consumers.
Some independent hotels might team up with each other through a consortium.
Company executives or celebrities in general might stay with the Sofitel or Pullman hotel.