
四、閱讀測驗【請在下列各題中選出最適當的答案】
Ecotourism represents a set of principles that have been successfully implemented in various global
communities, and are supported by extensive industry and academic research. The following definition of
ecotourism, established by TIES in 1990, is the most widely used and recognized definition of ecotourism:
"responsible travel to natural areas that conserves the environment and improves the well-being of local people"
(TIES, 1990). Ecotourism is an important and growing segment of the global tourism industry that is making
significant positive contributions to the environmental, social, cultural and economic well-being of destinations and
local communities around the world. Furthermore, ecotourism has provided an impetus to assist in greening the
tourism industry on many fronts.
Ecotourism advocates for the well-being of local people, and requires that it "provides direct financial benefits
and empowerment for local people," as stated in the following principles of ecotourism: Principles of Ecotourism
(TIES, 1990) - Ecotourism is about connecting conservation, communities, and sustainable travel. This means that
those who implement and participate in ecotourism activities should follow the following ecotourism principles:
Minimize impact;
Build environmental and cultural awareness and respect;
Provide positive experiences for both visitors and hosts;
Provide direct financial benefits for conservation;
Provide financial benefits and empowerment for local people;
Raise sensitivity to host countries' political, environmental, and social climate
Ecotourism, when properly executed based on the above principles, exemplifies the benefits of socially and
environmentally sound tourism development described in the article as "community tourism." The terms
community-based tourism and community-based ecotourism are commonly used to describe the type of tourism that,
recognizing the significant social, environmental and economic impacts tourism can have, primarily focuses on
tourism's benefits to local communities. "Community tourism," therefore, strongly aligns with ecotourism, which
fosters responsible practices where the local community significantly participates in the development and
management of tourism, and empowers local citizens to utilize natural and cultural resources in a sustainable
manner.
【1】21. What is this article mainly about?
What is “ecotourism” and how people can practice it by following the principles.
What is “community-based tourism” in relation to ecology.
Principles of ecotourism and economic development.
How to make contributions to the local community.
【1】22. Which of the followings is closest in meaning to the word “impetus” in the first paragraph?
A drive.
A wish.
A limit.
A character.
【3】23. What might NOT be a practice based on the principles of ecotourism?
Leave no trace by bringing back all the garbage with you while mountain climbing.
Have total quantity control at world heritage sites.
Mandate consumption of souvenirs at local gift shops.
Make voluntary donations to local tourism organization.
【4】24. Which of the following statements is NOT a purpose of the article?
Respect local cultures and communities.
Raise awareness of host countries’ social, environmental and political climate.
Mitigate potential negative impact on local communities.
Enforce commission and kickbacks for tour managers.
【2】25. Which of the followings might NOT be related to “ecotourism”?
Community tourism. Culinary tourism. Geotourism. Sustainable tourism.
貳、非選擇題二大題(每大題 25 分)
題目一:【中翻英】
是什麼造就了聰明的投資人?一項新的研究顯示,小時候成長的環境會對成年後的投資傾向造成影響,
不過,多數成功的投資人其實具有在投資市場發覺價值投資的先天基因。根據此項研究,投資者對價值股或
成長股偏好程度的差異,有高達 24%可用遺傳密碼差異來解釋。換言之,喜歡便宜的價值股還是波動大的
成長股,似乎不僅僅是個人偏好,在某種程度上也是一種內在傾向。同時,環境的影響也有助於解釋投資者
對價值或成長型投資的傾向。例如,幼年生活比較貧困的投資者較可能偏愛便宜的股票。
題目二:【英翻中】
*Instruction: The translation of company names mentioned in the article needs to correspond to
their Chinese names used and/or registered in Taiwan.
After some rocky years following the financial crisis, top Wall Street bosses look like they will be pocketing
fatter paychecks again, raising questions about whether executive pay is getting out of line as the economy recovers.
Perhaps the most stunning of the Wall Street pay announcements in late January was JPMorgan Chase CEO Jamie
Dimon’s (傑米.戴門)74% raise — from $11.5 million in 2012 to $20 million for 2013. Also in January, the
Goldman Sachs Group board awarded CEO Lloyd C. Blankfein (羅伊德.布藍克費恩) $23 million in salary and
bonus for 2013, a 9.5% increase from the previous year.
For the bottom 99% of U.S. workers, whose average family income rose only 0.4% post-crisis from 2009 to
2012, these raises may look grossly supersized. But for shareholders, concerned primarily that CEO pay reflects
performance, it appears that corporate boards have made strides in bringing CEO compensation packages in closer
concert with shareholder interests — though more work lies ahead.