
四、閱讀測驗【請在下列各題中選出最適當的答案】
A new South Korean soap opera dealing with a military romance between a soldier and surgeon is sweeping
across Asia, highlighting the growing popularity of Korean pop culture and its commercial potential in the region.
The phenomenon is known as Hallyu, or “Korean Wave,” which dates to the early 2000s and is extending its reach
beyond dramas, films and K-pop into areas including fashion, food and beauty products.
Hallyu is breathing life into South Korea’s slowing economy amid the declining competitiveness of its
smokestack industries. In contrast to waning demand for steel, microchips and cargo ships — which have driven the
country’s rapid industrialization over half a century — exports of cultural products hit a record $5.3bn in 2014, with an
annual average growth rate of 13.4 per cent for five years since 2010. Korean companies, on the back of the country’s
growing soft power, are now increasingly focusing on areas that have been boosted by Hallyu. AmorePacific, the
country’s biggest cosmetics company, in 2015 enjoyed a 44 per cent year-on-year jump in overseas sales as the
country’s cool image gives a marketable cachet to consumer goods abroad. CJ E & M, the media unit of the
family-run CJ conglomerate, is seeing its overseas sales grow more than 20 per cent a year while Netmarble Games,
South Korea’s top mobile game company, is planning a Won2tn ($1.7bn) initial public offering as exports of Korean
games reached nearly $3bn in 2014, accounting for more than half of the country’s cultural exports.
South Korean culture had long been overshadowed by its bigger neighbors, China and Japan, but has punched far
above its weight in recent years. What is certain is that the country, which grew from the ashes of the Korean war to
become the world’s sixth-largest exporter within a generation, and stretched its cultural influence into not only the
region but soon the world, will continue offering something unique but still universal for global audiences to relate to.
【2】21. Which of the following is the main idea of the passage above?
Many Asian countries are very wary of the potential perils of Korean Wave.
South Korean creates a cultural fever to make sizable earnings to boost its economy.
South Korean businesses exercise great caution in expanding into overseas markets.
Hallyu is a very recent phenomenon, prospering for less than five years.
【3】22. According to the passage, which of the following about Hallyu is TRUE?
It not only markets South Korean culture but also strengthens its military power.
It provides opportunities for the country’s smokestack industries.
It helps to revitalize South Korea’s stagnant economy.
It accounts for more than half of the country’s exports.
【1】23. Which of the following is closest in meaning to the word “cachet” in the second paragraph?
Appeal. Wound. Drain. Limit.
【4】24. According to the passage, which of the following statements is NOT true?
CJ’s media division harvested profit gains from foreign markets.
Korean Wave penetrates into many fields of entertainment-related industry in Asia.
South Korea took on its bigger neighboring countries through its cultural spread.
Amore Pacific generated a 44% domestic sales growth in South Korea.
【1】25. Based on the passage, what can possibly be inferred?
Now that Hallyu makes its success in Asia, it aims to expand its cultural spread across the globe.
Korean Wave will soon encounter many challenges coming from China and Japan.
Korean dramas are the most profitable in South Korea’s entertainment-related industry.
South Korea will soon become the sixth-largest exporter in the world.
貳、非選擇題【二大題,每題 25 分,占 50 分】
第一題:翻譯題(中翻英)
「玻璃天花板」一詞經常被用來形容阻礙女性和少數族裔在職涯發展及升遷過程中的隱形障礙。美國小
企業主普遍認為玻璃天花板仍然存在。為了要了解更多關於玻璃天花板實際上是如何妨礙女性的晉升,美國
銀行(Bank of America)調查了全美各地一千家企業主的看法。調查結果顯示,有百分之七十七的女性及百分
之五十六的男性都認為對女性及少數族群的限制障礙仍然存在。一般認為,玻璃天花板的存在不僅影響受雇
的女性,更直接衝擊女性創業家。【25 分】
第二題:翻譯題(英翻中)
It is common to hear China’s relationship with America described as the world’s most important one between
two countries. At many international occasions, in one corner stands the world’s lone superpower, in the other its
foremost challenger—one that is getting stronger quickly and that is moving more aggressively to assert territorial
claims in seas where America long held military sway. America has responded in part with a “pivot to Asia,”
vowing to shift the focus of its foreign-policy to the region. Even if this strategy has not lived up to its billing, China
has condemned it as an attempt by America to thwart its rise. Commercial disputes have also flared up. Access to
China’s market, never easy for foreign investors, has become tougher. China’s companies are turning into fearsome
competitors. Take the case of Apple: it is losing customers to slick upstart Chinese smart phone makers at the same
time as regulators are limiting the services it can provide in China. 【25 分】