
4
31. level quality affluence percentage
2
32. animation innovation recreation organization
1
33. offering offered did offer would offer
3
34. taking its leave making its exit following its lead catching its breath
1
35. at in on with
(
) Americans like to think of themselves as martyrs to work. They delight in telling stories about their
pushing hours, and they even marvel at the laziness of their European cousins, particularly the French. But
when it comes to the young the situation is ___36___. American children have it easier than most other
children in the world, including the ___37___ lazy Europeans. They have one of the shortest school years
anywhere, a mere 180 days ___38___ with an average of 195 of OECD (The Organization for Economic
Cooperation and Development) and more than 200 for East Asian countries. German children spend 20 more
days in school than American ones, and South Koreans over a month more. Over 12 years, a 15-day
___39___ means American children lose out on 180 days of school, ___40___ an entire year.
3
36. preserved coerced reversed devised
2
37. selflessly supposedly pitilessly confusedly
1
38. compared comparing opposed opposing
2
39. preference deficit advantage appointment
4
40. similar to deprived of typical of equivalent to
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(
) How men first learnt to invent words is unknown; in other words, the origin of language is a mystery.
All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and
feelings, actions and things, so that they could communicate with each other; and that later they agreed upon
certain signs, called letters, which could be combined to represent those sounds, and which could be written
down. Those sounds, whether spoken or written in letters, we call words.
The power of words, then, lies in their associations
the things they bring up before our minds, Words
become filled with meaning for us by experience; and the longer we live, the more certain words recall to us
the glad and sad events of our past; and the more we read and learn, the more the number of words that mean
something to us increases.
Great writers are those who not only have great thoughts but also express these thoughts in words
which appeal powerfully to our minds and emotions. This charming and telling use of words is what we call
literary style. Above all, the real poet is a master of words. He can convey his meaning in words which like
music and by their association can move men to tears. We should therefore learn to choose our words
carefully and use them accurately, or they will make our speech silly and vulgar.
4
41. The author of the passage advises us __________________.
to use emotional words to use words in a literary style
not to use silly and rude words to use words carefully and accurately
3
42. What is true about the words?
They are visual letters. They are signs called letters.
They are represented by sounds. They are represented by thoughts.
4
43. One of the reasons why men invented certain sounds to express thoughts and feelings was that
________________.
they could agree upon letters they could write and combine them
they could express actions and things they could communicate with each other
1
44. The secret of a writer’s success is the use of words that __________________.
recall to us the glad and sad events of our past
are as beautiful as music
are arranged in a creative way
agree with certain literary style
2
45. Which of the following statements is NOT TRUE?
The more we read and learn, the more learned we are.
The more we read and learn, the more the number of words that mean something to us decreases.
The more we read and learn, the more illiterate we become.
The more we read and learn, the more knowledge we will acquire.
(
) Advertisement can be thought of “as the means of making known in order to buy or sell goods or
services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to
persuade. The media are all used to spread the message. The press offers a fairly cheap method, and
magazines are used to reach special sections of the market. The cinema and commercial radio are useful for
local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and
more permanent in their power of attraction. Other ways of increasing consumer interest are through
exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the
western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and
medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since
advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear
that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased
demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing,
advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger
fall in sales than would occur without its support. What is clear is that businesses would not pay large sums
for advertisement if they were not convinced of its value to them.
2
46. Advertisement is mainly paid for by ___________.
the producer the customer increased sales reduced prices
4
47. The word “media” in the first paragraph includes ____________.
radio only the press only television only all of the above
1
48. Advertisement is often used to ______________.
push the sale arouse suspicion deceive customers increase production
3
49. Advertisement can increase demand ______________.
all the time in any circumstances in a growing market in a shrinking market
2
50. From the last sentence of this passage we conclude that _______________.
businesses usually do not pay much for advertisement
businessmen know well that advertisement could bring them more profits
advertisement usually cost businesses large amounts of money
advertisement could hardly convince people of the value of the goods