
貳、英文【四選一單選選擇題 25 題,占 50 分】
一、字彙【請依照句子前後文意,選出最適當的答案】
【2】26. The newly- released advertisements are intended to improve the company’s _______.
proof image entry victim
【1】27. Excellent sale results meant that Jenny was _______ of a higher place in the company.
assured featured cherished mended
【4】28. The company has suffered from several years of bad _______ so it has not gained lots of profits.
ceremony majority equality management
【4】29. Employees will usually be more _______ if their opinions are taken seriously.
internal political tricky cooperative
【4】30. The gallery is quite famous because it hosts various _______ and a permanent collection all the year round.
responses palaces deadlines exhibitions
【4】31. After reading the magazine, the actress accused the press photographers of _______ her privacy.
switching digesting scolding violating
【1】32. The closure of the factory was the single most important _______ in the town’s decline.
factor rank bond frame
【3】33. The couple spent as much money as was needed, sparing no _______, to make their wedding perfect.
product behavior expense concept
二、文法測驗【請在下列各題中選出最適當的答案】
【4】34. Stay healthy. Try _______ constantly in the same position as you work.
to not stand not stand don’t stand not to stand
【1】35. Stop crying! Just tell me _______ and I’ll get it for you.
what you want what do you want what did you want which is you want
【4】36. While she _______ with her friend on the phone, her boss suddenly walked in.
was gossiped is gossiping has gossiped was gossiping
【3】37. We hear that next year’s convention _______ in Los Angeles.
to be held take place will be held hold
【4】38. It is time that the government _______ some steps to improve the traffic problems.
will take has taken to take should take
【4】39. In recent years, there _______ a tendency to favor authentic Korean dishes.
had has have been has been
【3】40. Nearly everyone in the committee felt _______ that John refused such a coveted position.
puzzle puzzling puzzled to puzzle
三、克漏字測驗【請依照段落上下文意,選出最適當的答案】
Technology activists are appealing to tech companies and their leaders to build a future 41 the effect of
machinery on humans is lessened. Some workers have long feared that machines are coming to 42 their jobs.
Robots now are doing more work than ever before. Tim O’Reilly heads O’Reilly Media, a technology advisory
service. He says, “It’s so important that we have to think about 43 technology to replace people -- but to
augment them, to do something that was previously impossible.” Jonathan Brewer is a trainer at the Network Startup
Resource Center, a non-profit group based at the University of Oregon. He believes the next step in technology
should improve on the one before it. Speaking at the conference, he noted that 44 factories began to be built
in large numbers, many people were left with undrinkable water and unbreathable air. Today, Brewer said,
technology experts must consider 45 people. There are other “life-saving devices that cost very, very little
money.” He added there is not much reason to have machines do difficult work if people are not able to use and
enjoy the results of their labor.
【3】41. on which that in which on that
【2】42. find out take away put on pull over
【1】43. not using using not not used not to use
【3】44. how why when which
【4】45. how can their inventions help their inventions can help how
can how help their inventions how their inventions can help
四、閱讀測驗
The history of advertising can be traced back to a few centuries ago, when people started to rely more and more on
commercial activities than on traditional agriculture. Today advertisements have become ubiquitous in people’s daily life, and
advertising has also undergone some major changes. Centuries ago, painters and artists were the craftsmen behind
advertisements. They were hired to create eye-catching pictures and drawings which also featured slogans or brand names.
These would then be printed on posters or flyers and circulated among the public. Later, with the advent of radios and TVs and
more recently the Internet, advertisements became the business of advertising agencies, where not only artists but also writers,
editors, actors, graphic artists, website designers, and many other professionals worked together to produce more appealing
and sophisticated ads.
The format of advertisements has undergone drastic changes as well. Centuries ago, a simple catchy slogan together with
an attention-drawing illustration would suffice to catch people’s eye. However, with advertisements becoming more and more
common in daily life, advertisers had to work ever harder to make their products stand out from among a sea of ads. As a
result, ads nowadays have become more complicated than ever, with complex storylines, intriguing puzzles, Internet keywords,
and cell phone messages all incorporated into less-than-one-minute commercials.
The history of advertising is itself a testament to the transformation and advancement of human society and technology.
And it is certain that advertising will keep moving into a future that is beyond our wildest dreams!
【2】46. What is the best title of this passage?
The Future of Advertising
The Development of Advertising
The Challenges Advertisers are Faced With
The Impact of Advertisements on People’s Lives
【4】47. Which of the following is NOT mentioned in the article as one of the changes in the art of advertising?
The people behind the advertisements.
The media through which products are advertised.
The ever-increasing sophistication of advertisements.
The amount of money invested in the production of advertisements.
【1】48. What does the word “suffice” in the second paragraph probably mean?
To be enough.
To reduce.
To increase.
To emphasize.
【2】49. According to the article, why have advertisements become more and more complicated?
Because catchier advertising slogans are needed.
Because advertisements have flooded the market.
Because people are relying more and more on commercial activities.
Because the pictures that artists used to draw were not eye-catching enough.
【4】50. We can infer that the author of this article believes that __________.
advertisers should keep advertisements simple
too many things are incorporated into commercials
advertisements have become an annoying nightmare
future advertisements will go beyond what we can imagine today