
三、閱讀測驗【請依照段落上下文意,選出最適當的答案】
Launching a new product helps attract consumers as well as corporate buyers, and also informs the public
about your product and business. Your product launch needs to be exciting and informative. First, you need to
decide what type of people will be most interested in your product and will benefit the most from what you are
offering. These people are your target audience, and should receive the most attention when you plan your
marketing. Consumers of this age, gender, and social and economic background will be most interested in the
product and will be the people most likely to buy it.
Market research helps a company determine if consumers like the product, or if the product needs to be
modified before introducing it. Many small companies use focus groups to test their product concept or idea. This
may involve, for example, observing customer responses about the product through a one-way mirror. During focus
groups, customers are often asked what they like or dislike about the product, including such things as product
features, flavor, size, ease of use, and even price. Marketers can then use this information to make any necessary
alterations to the product. The next step is to conduct a Beta test. During a Beta test, a company starts selling the
product in several test markets in different areas. The markets should be similar in size to avoid getting results that
are not accurate. Marketers run the Beta test just as they would a normal marketing campaign, with print, radio and
television advertising, sales promotions and full distribution. The company may even run the Beta test for several
months or longer to evaluate sales and profits. If the Beta tests prove favorable, the company may then start selling
the product on a more widespread basis.
More work needs to be further considered for marketing purposes. Advertising campaigns, sales promotions,
and even using social media to gain product visibility will all have to be integrated for product success.
【4】11. Which of the following is the best title for the passage above?
Risk Assessment in Product Launch
Appealing Product Design
Effective Beta Test: Strategies and Know-hows
Strategies for Product Launch
【1】12. Based on the passage, which of the following is NOT true about market research?
It is an extraneous matter to new products.
It allows the companies to know their consumers better.
It needs careful monitoring and observation.
It is informative for testing product concepts.
【1】13. Based on the passage, what is a focus group?
It is a session in which customers are invited to give their feedbacks about products.
It is a conference in which product designers brainstorm about new concepts and ideas.
It is a meeting for companies to provide their performance reports, including new product launch.
It is a press conference to invite the press and customers to try new products.
【3】14. Which of the following is the closest to the underlined word “alterations” in the second paragraph?
options
approvals
changes
commissions
【2】15. Based on the passage, which of the following is the primary purpose of a Beta test?
Product development and improvement
Sales performance appraisal
Branding and relationship building
Profit and loss statement
參、自來水法規【四選一單選選擇題 15 題,每題 2分,合計 30 分】
【4】16.依民法規定,下列何者非屬法定之債?
無因管理 不當得利 侵權行為 懸賞廣告
【3】17.依民法規定,下列何者非屬要物行為?
使用借貸 寄託契約 贈與契約 消費借貸
【2】18.下列何種債權之消滅時效期間,依民法規定為 2年期間?
請求履行房屋買賣契約 侵權行為損害賠償請求權
房屋租金債權 對物無權使用之不當得利請求權
【2】19.依民法規定,下列何種行為係無法經由承認而發生效力?
無權代理 無行為能力人締結之契約
無權處分 雙方代理
【3】20.依消費者保護法規定,企業經營者與消費者所締結之分期付款買賣契約,若未記載利率者,其利率
應按現金交易價格週年利率百分之幾計算?
百分之一 百分之三 百分之五 百分之七
【1】21.依消費者保護法規定,對於消費爭議調解委員會所定之調解方案,當事人提出異議,但無正當理由
未於另定之調解期日到場者,其效力為何?
視為同意調解方案 視為拒絕同意,調解不成立
視為提起訴訟 調解未依法定程序,無效
【4】22.依消費者保護法規定,消費者保護團體以自己之名義提起團體訴訟,其標的價額最低超過新臺幣多
少元者,就超過部分免繳裁判費?
新臺幣 30 萬元 新臺幣 40 萬元
新臺幣 50 萬元 新臺幣 60 萬元
【4】23.依消費者保護法規定,有關懲罰性損害賠償之敘述,下列何者錯誤?
企業經營者之故意所致之損害,消費者得請求損害額五倍以下之懲罰性賠償金
因重大過失所致之損害,消費者得請求三倍以下之懲罰性賠償金
因抽象輕過失所致之損害,消費者得請求損害額一倍以下之懲罰性賠償金
因具體輕過失所致之損害,消費者不得請求懲罰性賠償金
【4】24.依自來水法規定,自來水事業對自來水用戶應經常供水,其有特殊情形必須連續停水達幾小時上或
定時供水者,應先申請所在地主管機關核准,並公告周知?
三小時以上 六小時以上 十小時以上 十二小時以上
【1】25.依自來水法規定,自來水事業專營權有效期間屆滿,公營自來水事業,應於有效期間屆滿之幾年前,
為繼續經營之申請;民營自來水事業,主管機關得予收歸公營。但應於有效期間屆滿之幾年前通知之?
一年前;二年前 二年前;二年前 一年前;一年前 二年前;一年前
【1】26.依自來水法規定,自來水事業為因應尚未埋設幹管地區個別自來水用戶供水需要,須增加或新裝配
水幹管時,得按其成本向個別用戶收取多少以下之補助費?
二分之一 三分之一 四分之一 五分之一
【2】27.依自來水法規定,用戶加壓受水設備所使用之土地非屬用戶所有,但自自來水事業供水日起,使用
年限已達幾年以上者,其用戶就該等土地視為有地上權存在,得於直轄市、縣(市)主管機關同意,並保
證工程完畢後恢復原狀下,在取得土地所有權前為必要之維護與更新?
五年以上 十年以上 十五年以上 二十年以上
【3】28.依臺北自來水事業處營業章程規定,用戶應繳水費,經本處通知後,應於通知之收費日起幾日內之
繳費期限繳付?
七日 十四日 二十一日 二十八日
【3】29.依臺北自來水事業處消費性用水服務契約規定,對於竊水用戶,臺北自來水事業處(乙方)除得依
其所裝之用水設備、供水時間及當地供水狀況,追償多久期間之水費及請求損害賠償外,並得停止供水,
送請法辦?
一個月以上半年以下 二個月以上半年以下
三個月以上一年以下 半年以上二年以下
【4】30.依臺北自來水事業處營業章程規定,用戶有下列情形之一,本處「不」得予停止供水?
有竊水行為,證據確實者
拒絕裝設或換裝水表者
擅自拆遷、移動或更換本處水表者
用水設備維護不當,或其裝置方式經檢驗不合規定,未經限期通知改善,再檢查仍未改善者