
第二篇: 
Market segmentation is about classifying groups of consumers who behave differently in response to a marketing 
strategy. Their behaviors are viewed as similar within a segment and different  36  segments. Much of strategic 
decision making is devoted  37  deciding which products markets to invest in. Several decisions need be made. 
What products will be offered? How will they be positioned in the marketplace? Who will be the target customers? 
How price  38  are the customers? In both new product design  39  existing product modification, the most 
important thing is to consider the benefits required by customers. In recent years, higher incomes and higher education 
levels have produced customers with more sophisticated tastes and lifestyles.  40 , their benefit requirements for 
the products they purchase have become more diverse. Furthermore, new media and technologies have emerged. They 
have enabled manufacturers to customize their products to meet the requirements of smaller segments. 
 
【3】36.  during   about   across   from 
【4】37.  in  with   on   to 
【4】38.  changed   personal   costly   sensitive 
【1】39.  and   also   as well as   or 
【2】40.  Rarely   Consequently   Periodically   Occasionally 
 
四、閱讀測驗【請在下列各題中選出最適當的答案】 
第一篇: 
He fought with distinction and held almost every major office in Britain. He commanded a country in the midst of 
world war and is credited with inventing the social safety net. He has been called a war lover, a drunk and a racist. He won 
the Nobel Prize for Literature, rivaled only Shakespeare in his abundant literary output, and painted more than 500 drawings 
in his lifetime. 
Winston Churchill was a complex and contradictory leader unlike any in recent history. And he also presents one of the 
most sought-after and challenging roles for any actor worth his pay. 
“Not  only  could  he  pitch,  but  he  could  bat  and  run.”  Gary  Oldman  said  in  a  recent  interview.  “He  is  the  ultimate 
all-rounder.” 
Oldman, a talented British actor, takes on Churchill in the movie “Darkest Hour”. The movie, directed by Joe Wright, 
describes the defining 28 days in 1940 when Churchill was made prime minister and finally convinced Britain to fight Hitler. 
The film is an often tense character study, exposing Churchill’s own moments of self-doubt and the resistance he faced from 
the public, his party and his king. 
Countless movies have been made about Churchill, but Wright was drawn to this particular period because of what that 
uncertainty revealed the man. Churchill has become such  an icon  that he’s either  untouchable or he’s a  demon. Wright’s 
appeal was to take Churchill out from his shrine and not throw him into the toilet but look at him eye to eye as a human 
being. 
The movie also tries to understand Churchill through his use of language, with the sound of typewriters constantly 
clacking in the background. “They are the most iconic speeches in the history of the English language and they were all 
written in 28 days,” Wright said. “So how these speeches came to be and how he came to express the will and the sentiment 
of the nation is really the subject,” Wright added. 
 
【3】41. What is main subject of this passage? 
 The Dark Age       
 Shakespeare’s works 
 A movie about Churchill     
 Nobel Prize in literature 
【4】42. According to the passage, which of the following statements is true? 
 Joe Wright refused to direct “Darkest Hour”. 
 Churchill did not go through any war.   
 Churchill is considered a demon universally. 
 Gary Oldman plays the role of Churchill in “Darkest Hour”. 
【2】43. According to the passage, Churchill is known for being many things except which of the following? 
 painter     illiterate   
 politician     great speaker 
【1】44. Which of the following is true according to the passage? 
 There are some negative views on Churchill. 
 “Darkest Hour” is the only movie made about Churchill. 
 Good actors do not want to play the challenging role of Churchill. 
 In “Darkest Hour”, Churchill never had doubt on himself. 
 
【1】45. Which of the following is suggested by the passage? 
 Churchill gave great speeches during a world war.   
 In his movie, Joe Wrights looks at Churchill as a demon. 
 Gary Oldman prefers Churchill to Shakespeare. 
 Churchill is a better athlete than a politician. 
 
第二篇: 
The latest in technology for apartments encourages residents not to lift a finger, except maybe to touch their phones. 
Developers are certain that buyers want gadgets that could, say, help shuffle boxes of books to storage areas, or allow a peek 
inside the refrigerator when they’re at the grocery store and can’t remember if they need milk. 
These digital amenities, which are controlled by voice commands and smartphone apps, are becoming available across the 
New York area in condos and rentals. But these gadgets are not free. Users may have to pay a large amount of money to get the 
gadgets. Users may also feel troubled when these amenities occasionally stop functioning well.   
But, to not plug in would be to lose out. “It is not about the future,” said Elena Ashkinazy, a real estate manager at Time 
Equities,  which  has  listed  a  “smart apartment”  on  the Upper East Side of  New York City for  its digital features. This 
apartment includes a fridge that has three built-in cameras that are accessible remotely. “The time is now,” she said, “and we 
have to be up-to-date.”   
The latest offering of cutting-edge features includes an all-in-one furniture system designed to save space by expanding or 
contracting at the flick of a switch. It is available in rental projects in New Jersey and Manhattan. Renters in the projects are 
given the option of leasing a telescoping bed-and-dresser system designed by Ori Systems.   
At night, renters can slide out a hidden bed, by manually pressing a switch, tapping their phone, or through voice-assistant 
software. In the morning, the bed can retreat to the Ori unit, which is plugged into a wall, allowing a larger living space for 
entertaining. The unit, lined with hanging rods and drawers, is made of poplar plywood and also has a surface that can be 
extended for a desk. 
Ori is expected to be most popular with renters of small studios. The technology could help avoid the hassle of folding 
sofa beds every morning, though it still may have to work out some imperfections. Renters would likely pay an extra $350 a 
month for an Ori unit. 
 
【2】46. Which of the following would be a proper title for this passage? 
 The Newest Skyscrapers in New York   
 The Latest in Apartment Technology 
 The History of Refrigerator 
 The Evolution of Telescope   
【1】47. What does the word “telescoping” in paragraph 4 mean? 
 able to slide out or retract 
 able to view distant objects 
 able to observe outer space 
 made of steel but not wood 
【4】48. Which one of the following is true about the “smart apartment”? 
 The owner or renter must be a genius. 
 It must not have any furniture. 
 Each unit is equipped with a telescope.   
 It offers digital amenities like a fridge with cameras. 
【3】49. According to the passage, which of the following statements is true? 
 Ori’s bed-and-desk system is free. 
 ‘Smart apartment’ is not available in New Jersey. 
 An Ori unit can be plugged into a wall to save space. 
 Elena Ashkinazy is a sales lady of Ori. 
【2】50. Which of the following can be inferred from the passage? 
 The first refrigerator with built-in cameras was sold in Manhattan. 
 The smart amenities may not always function well. 
 Owners or renters of smart amenities don’t use smart phones. 
 Ori also makes smart refrigerators and televisions.