
代號:1101
頁次:4
-
4
36 anxious handsome foreign divorced
37 contradicted convinced confronted converted
38 disappointment determination delight disapproval
39 evidence contract frame dedication
40 an endorsement an illusion an expression an enjoyment
41 The forensic team worked day and night looking for clues and evidence to the truth about the murder.
trigger ascend discern orient
42 you have been to the lecture, can you tell me what the speaker said?
Just now Now that As much as As a result
43 Professors at community college often have the same as university professors, but the latter are re quired to
spend more time on research.
systems credentials permission curriculum
44 To make sure that breakable items arrive safe and sound, boxes for such items are typically marked “ .”
Safe Hands On Sturdy Fragile
45 Foreign brides introduce the greatest population in Taiwan since the last great wave of immigration in 1949.
break resistance shift modesty
請依下文回答第 46 題至第 50 題:
Next time you watch a digital ad in a mall, be aware that the ad could be watching you! Small cameras and special
software are installed in the ad’s screen. They track who is looking at the ad and for how long. The software works out
age and gender before serving up an ad specifically for that demographic. Men are shown razor ads, women can see
cosmetics ads, and teens can learn about the latest video games. This targeted advertising creates a personalized digital
city for consumers. Some people don’t like it, though.
In Germany, a supermarket chain used loyalty cards implanted with RFID tracking chips to learn about its
customers’ shopping habits. The chips let the store know customers’ purchasing histories and even their movements
inside the stores. The chips were removed after people complained their privacy was being invaded. These new
technologies are raising red flags about how far companies are willing to go to make a profit. Consumers have no idea
when they’re being watched, and there’s no regulation in place to deal with these practices. Privacy campaigners urge
companies to tell consumers what details are being collected, how it is done, and why. Even though it is meant to make
data-analyzing convenient, the spying ends up being a little creepy.
46 What do many digital ads in malls now do?
Target specific people. Advertise special deals in stores.
Show ads for screens and cameras. Feature consumers in the ads themselves.
47 What is TRUE about targeted advertising?
It doesn’t focus on teenagers. It isn’t popular with everyone.
It allows consumers to shop from home. It shortens the time that people spend on shopping.
48 What happened when a German supermarket chain started using RFID chips?
Customers knew about each other’s purchasing histories.
Shopping became more convenient for customers.
Customers moved around the supermarkets more easily.
Customers complained about their privacy being invaded.
49 Why are these new technologies raising red flags?
People don’t want to spend too much money.
People often aren’t happy that they’re being watched.
People start to feel annoyed by advertisement letters.
People are jealous of the big companies’ profits.
50 What is the best title for this passage?
Data Collection vs. Shopping RFID Tracking Chips
Technology vs. Privacy Customers’ Shopping Habits