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19 Which of the following is NOT true about the new cavity treatment method?
The new method is probably developed in the United Kingdom.
The new method is more effective with patients who regularly check their dental conditions.
The new technique requires about the same treatment time as the traditional one.
The electrical current applied in the treatment can sharpen the pain of the patient.
20 How often does the traditional drill-and-fill technique have to be performed in treating cavities?
Once for all.
Six times throughout the patient’s childhood.
Twelve times throughout the patient’s life.
Many times throughout the tooth’s life.
請依下文回答第 21 題至第 25 題:
With billions of data points being generated every day, some companies don’t know what to do with big
data, and that’s understandable. It’s difficult to manage all of it, but it’s impossible to ignore it. This obvious
opportunity leaves a large percentage of executives concerned that their information isn’t correctly
represented and entrepreneurs struggling to find a way forward.
But big data is worth the struggle. It can help business owners understand how their business functions
and how it serves their customers. It can help companies reveal new opportunities, dig up unknown problems
and even make more money. It is an asset to any company that takes the time to position it in the right way,
but it’s up to each company to take the initiative to do so. The first step is to consider big data within the
context of the customer. What kind of interaction does the customer have with the company and how can those
individual touch points be used to paint a complete picture? Then, the business needs to figure out creative
ways to use that information.
Data assets might look different in each industry, but the real value of the data lies not in its type but in
whether it can help you increase your value or retain customers. According to Jeff Tanner, professor of
marketing at Baylor University, the information you get from your customers empowers you to deliver better
value over time and create more opportunities for your business. While it may be possible to assign a cash
value to big data, those numbers aren’t likely to make it onto the balance sheet. The data’s real value is revealed
when it’s positioned in the context of the following three questions: 1) How will it make the business more
predictable? 2) How will it help replicate success for the future? 3) How will it enhance customer engagement?
21 According to the passage, what should be the first consideration in using big data?
Internet security within the company Employee promotion in the company
Business management for the company Customers’interaction with the company
22 According to the passage, which of the following is NOT a benefit of big data?
Creating revenues Revealing problems
Deciding job positions Understanding customer services
23 According to the passage, who should be most concerned with the new development in big data?
Customers Store clerks
Business owners Government officials
24 What will the author most likely talk about in the following section of the passage?
Online marketing strategies which solve financial problems
Protecting the company’s valuable data from hackers’ attacks
Evaluating employee performances using the endless data points
Using early-indicator data to help a company to reach wider customers
25 What is the passage mainly about?
How to sell big data to advertising companies
How to use a company’s endless stream of data
How to protect customer privacy in Internet-based businesses
How to generate more ideas to paint a complete picture of a company