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頁次:4
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40 Almost one thousand people have been              because of the devastating forest fire that began last night. Over fifty 
buildings and homes have been destroyed. 
 evacuated    evaluated   substituted   suspected 
請依下文回答第 41 題至第 45 題: 
Giant pandas have better ears than people — and polar bears.  Researchers found out that pandas can   4 1    surprisingly high 
frequencies. The scientists played a range of tones for five zoo pandas trained to    42   
 a target in response to sound. 
Training took three to six months for each animal and     43    serious focus and patience, which, according to an expert, was 
“a lot to ask of a bear.” Both males and females heard into the range of a “silent” ultrasonic dog whistle. Polar bears, the 
only other bears scientists have tested, are     44     sensitive to sounds at or above 14 kilohertz. Researchers still don’t know 
why pandas have ultrasonic hearing. The bears are a    45     bunch, but their chirps and other calls have never been recorded 
at ultrasonic levels. Great hearing may be a holdover from the bears’ ancient past. 
41  taste    hear    see    touch 
42  call   lose   miss   nose 
43  discounted   dedicated   demanded   declared 
44  more    much    less   equally 
45  vocal    visual   receptive    tactile 
請依下文回答第 46 題至第 50 題: 
The student market in the UK is estimated to be worth £13 billion of spending power in a year. It is a market no 
company should ignore. Marketers are desperate to get students’ attention before they turn into high-earning graduates. But 
students are hard to reach and cynical. How can brands target them? 
Youth market trends analyst Sean Pillot de Chenecey advises companies who hope to market to students. He says there 
is no single strategy. Students organize their life on their mobile phones, respect brands that are ethical, but worry more 
about how they are going to pay off their debt than world peace. To get students’ attention, marketers must offer them 
something that adds to their lives. It isn’t enough to simply sponsor a music tour: they have to make the event happen. For 
example, Carling (a beer manufacturer) introduced live music at train station. 
Offering students help with their education and careers is an effective marketing method. The Guardian newspaper runs 
careers fairs and offers discounts on its products, such as Guardian Student,  a 32- page newspaper. 
Red Bull, a successful energy drinks brand, uses what it calls “energy teams” on university campuses. The company 
recruits teams of students and gives them a Red Bull car, which has a fridge. The students offer samples and give 
information about the product benefits. They do this on campus at sporting events and at times of the year when students 
might need an energy boost. “It’s extremely important that it is a student doing this and not a company sales rep,” says the 
company’s consumer manager who runs the scheme. “You need to have an approach that doesn’t look like a sales pitch.” 
Having an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a 
database of students who act as “field staff”. They ask them for help when planning an event at their university. Perhaps, by 
getting ideas from the students themselves, companies can find ways to reach this difficult market.  
46 What is the passage mainly about? 
  Marketing to student consumers 
  Helping student consumers with their educat io n  
  Offering  discounts to student consumers 
  Training student consumers to be field staff 
47 According to the passage, what is NOT a characteristic  of students? 
  Establishing their social lives on mobile phones.  
  Valuing brands that are ethical. 
  Concerning their student loans. 
  Priori tizing world peace.  
48 Why does the author mention the newspaper The Guardian as an example in the passage? 
  To illustrate a marketing strategy. 
  To explain why student consumers are difficult to reach.  
  To give marketers details of student life. 
  To introduce a youth marketing agency. 
49 What does “pitch” mean in the passage? 
 logo 
 agenda 
 promotion 
 bonus 
50 According to the passage, what do “energy teams” and “field staff” have in common? 
  Both are companies with social responsibility. 
  Both are marketing strategies. 
 Both are sponsors. 
  Both are high-earning graduates.